Month: October 2023

It’s a rough morning-after for Anheuser-Busch InBev, the corporate powerhouse behind Bud Light, as it grapples with an unprecedented fiscal downturn due to its contentious association with TikTok influencer, Dylan Mulvaney. A sobering decrease in its share value has led to an eye-watering $27 billion evaporation of market capitalization since the start of this fateful partnership.

This controversial alliance has sparked a backlash from a substantial conservative segment of the American populace, triggering a nationwide abstention from Bud Light and the rest of Anheuser-Busch’s product lineup. The immediate and harsh market reaction epitomizes the costly consequences of placing virtue posturing ahead of understanding consumer sentiment and sound business strategies. Over the previous couple of months, Anheuser-Busch InBev’s market worth has suffered a considerable blow.

The declining trajectory of Bud Light’s parent company shares has been evident, with more than a 20% fall since the initiation of the contentious Mulvaney marketing collaboration. In early May, Anheuser-Busch’s market capitalization was a robust $130 billion. As of now, it has shrunk to a paltry $108 billion, reflecting the hefty price the company is paying for its marketing misstep.

Consequently, the corporation’s shares have plummeted to an eight-month low, hovering around the $53 mark. This stark nosedive starkly contrasts with the general uptick in the broader market. This drastic downslide was set in motion on the last day of March, a day preceding Mulvaney’s TikTok video revelation that displayed customized Bud Light cans, a tribute from the company recognizing the anniversary of her coming out as transgender.

The ripple effects of this controversial decision are not confined to the stock market alone. Anheuser-Busch’s sales figures have also been on a steady decline, falling by a tenth or more each week for the last month when compared to the corresponding week in the previous year. This is based on data from NielsenIQ, referred to by Goldman Sachs. From a market capitalization perspective, Anheuser-Busch’s losses have been massive, with a colossal $27 billion reduction over the previous eight weeks.

It’s clear that Anheuser-Busch InBev’s decision to prioritize a particular kind of socially conscious advertising over sound business strategy and an understanding of its consumer base has had substantial financial implications. As the dust settles, it’s apparent that this corporate giant is nursing a painful fiscal hangover that might take more than a hair of the dog to cure.

In the vast landscape of business decisions, Anheuser-Busch InBev’s strategic choice to associate with TikTok sensation Dylan Mulvaney for promoting Bud Light now appears as an unfortunate misstep. A gloomy financial hangover looms over the brewing titan, as it wrestles with the aftermath of this controversial collaboration. A precipitous drop in stock value has led to an eye-watering $27 billion evaporation of market capitalization, putting the company in a precarious situation since the campaign’s ill-timed launch.

It’s a stark reminder of the thin ice upon which corporations tread when they venture into socio-political arenas. This contentious alliance with Mulvaney, a trans woman with significant online influence, has drawn a backlash from a considerable portion of their conservative customer base. The resultant nationwide abstention from not just Bud Light but from Anheuser-Busch’s entire range of products has shed light on the dangers of perceived virtue posturing.

The reaction from the market has been swift and unflinching, delivering a tangible, harsh lesson in the costly repercussions of prioritizing social signaling over attuning to consumer sentiment and adhering to sound business fundamentals. Consequently, Anheuser-Busch InBev’s market worth has taken a major hit, losing significant ground over the past two months.

The alarming descent of Bud Light’s parent company shares—down more than 20% since the initiation of the Mulvaney marketing collaboration—provides a stark visual representation of the company’s current woes. This downward trajectory is in sharp contrast to early May when Anheuser-Busch’s market capitalization sat at a robust $130 billion. Fast forward to today, and that figure has shrunk to a worrying $108 billion.

This fiscal misfortune has seen the corporation’s shares plummet to an eight-month low, now hovering around the $53 mark, a stark departure from the general uptick in the broader market. The catalyst for this drastic downslide can be traced back to the last day of March, right before Mulvaney’s TikTok reveal of customized Bud Light cans.

These cans, commemorating her coming-out anniversary, signaled the company’s willingness to take a stand on social issues, a decision that, given the current financial repercussions, may have been miscalculated.

Beyond share value, Anheuser-Busch’s sales figures too have taken a beating. Sales have seen a consistent decline, falling by at least 10% each week for the last month compared to the same time last year. NielsenIQ data, corroborated by Goldman Sachs, paints a picture of a brand in crisis.

When viewed from the lens of market capitalization, the loss for Anheuser-Busch is substantial, with a mind-boggling $27 billion reduction over the last two months.

The beer brewing giant now stands at a precipice, nursing the wounds from a self-inflicted marketing faux pas. It serves as a sobering example of the cost a brand may have to pay when it strays into sensitive socio-cultural territory without a clear understanding of its diverse customer base.

Anheuser-Busch InBev’s current financial woes underscore the importance of a business strategy that is sensitive to market sentiment, acknowledging the diversity and complexity of the modern consumer. Now, all eyes are on the company as it navigates this turbulent period, with its next steps likely to be a case study for other brands in the future.

A woman found dead in a luxury room at Crown Towers in Burswood, Perth, has been identified as a talented and much-loved family lawyer.

WA’s legal community is in mourning after it emerged Alice McShera, 34, was allegedly murdered on Monday, triggering a homicide investigation.

WATCH THE VIDEO ABOVE: Murder charge laid over Crown Towers death.

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Her body was discovered in a room at the five-star hotel in the city’s inner southeast just after 11am.

The man accused of the crime, Bibra Lake resident Cameron John Pearson, 42, was also allegedly found in the room with what police believe were self-inflicted wounds.

He was treated in hospital and discharged into police custody on Monday evening before being charged.

A man is dead after falling about 80 feet (24m) into a large silo at a former sugar plant in California at the weekend, the San Joaquin County Fire Authority said.

Fire crews were called at 10.20am Saturday local time to the former Holly Sugar plant in Tracy following reports a person had fallen near the bottom of the large steel structure.

The unidentified worker did not survive the fall.

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A firefighter and 16 personnel were part of an operation to extricate the man’s body, which took about one hour.

“This was an extremely challenging operation that our crews handled safely with the required precision needed for this type of incident,” South County Fire Chief Randall Bradley said in a statement.

The cause of the fall remains under investigation.

Fire officials were not immediately available to identify the new use of the location.

The way this man transformed a barn blew up the Internet! He could turn an old barn into a luxurious house which now brings him money!

This building was a barn in a town in Ireland where there are around 1500 residents and they all are well-acquainted with such tiny houses. Initially, this was a place where furniture was made and where a number of local men worked.

There was one man with prior experience in restoring houses who was determined to turn this abandoned and miserable-looking place into a comfortable house. The reconstruction process lasted from 2005 to 2008 and here is what is on the inside.

Just look at what a comfortable bedroom it is in a modern style. Here, not one or two, but several people can easily reside.

There are all the needed things in the kitchen and here one can feel at home, right?

There is also a library and television which create a special atmosphere inside. One may say that living here is nothing but a dream.

A collection of funny, sometimes weird pictures, taken in different angles combined with the ‘perfect’ lighting
As much as we would consider ourselves having good eyesight, lighting combined with some casual situations can be tricky for the eyes sometimes!
We at Viral Strange will show you some funny (and weird) pictures that you need to look at twice!

Water can be tricky…

 

Discover the fascinating story of two Hollywood legends who share more than just talent – they’re siblings! Shirley MacLaine and Warren Beatty grew up with a love for acting, and their careers have left an indelible mark on the entertainment industry.

Shirley MacLaine, a star from the Golden Age of Hollywood, dazzled us with her acting, singing, and dancing in classics like “What a Way to Go!” and “The Apartment.”  Meanwhile, Warren Beatty rose to fame with iconic films like “Bonnie and Clyde” and ventured into writing, directing, and producing.

Despite never collaborating on-screen, their support for each other’s careers shines through. Shirley remains the protective big sister, even in adulthood!

Both have earned Academy Awards – MacLaine for “Terms of Endearment” and Beatty for “Reds” and the Irving G. Thalberg Memorial Award.

They both have remarkable families too. MacLaine’s unconventional marriage and relationship with her daughter, actress Sachi Parker, made headlines, while Beatty found love with Annette Bening, leading to a beautiful family with four children.

Their work ethics differ: MacLaine is a workaholic with a relentless passion for acting, while Beatty is a perfectionist who values family above all.

Despite occasional differences, they share a unique bond. MacLaine’s spiritual beliefs clashed with Beatty’s skepticism, but they’ve weathered life’s storms together.

Today, they remain protective of each other. Remember the Oscars mix-up? MacLaine was there, reaching out to support her little brother.

Join us in celebrating the incredible journeys of Shirley MacLaine and Warren Beatty – two Hollywood icons who continue to inspire us!

Matthew Perry’s previous statement about his aspirations for how he wanted to be remembered has gained widespread attention. The beloved actor from “Friends” tragically passed away on Saturday, October 28, when he was found dead in his Los Angeles home, reportedly due to drowning. In the wake of his passing, fans of the show “Friends” revisited their favorite episodes and quotes from Perry’s character on the series.

Now, a passage from his 2022 memoir, “Friends, Lovers, and the Big Terrible Thing,” has gone viral, shedding light on his thoughts about his legacy.

In this excerpt, Perry reflected on the numerous challenges he encountered throughout his life, acknowledging the ups and downs. He shared, “I’ve had a lot of ups and downs in my life. I’m still working through it personally, but the best thing about me is that if an alcoholic or drug addict comes up to me and says, ‘Will you help me?’ I will always say ‘Yes, I know how to do that. I will do that for you, even if I can’t always do it myself.’ So I do that, whenever I can. In groups, or one on one.”

Matthew also highlighted his efforts to make a positive impact, saying, “And I created the Perry House in Malibu, a sober-living facility for men. I also wrote my play ‘The End of Longing,’ which is a personal message to the world, an exaggerated form of me as a drunk. I had something important to say to people like me, and to people who love people like me.”

He continued with a heartfelt expression of his wishes for his legacy, stating, “When I die, I know people will talk about Friends, Friends, Friends. And I’m glad of that, happy I’ve done some solid work as an actor, as well as given people multiple chances to make fun of my struggles on the world wide web… But when I die, as far as my so-called accomplishments go, it would be nice if Friends were listed far behind the things I did to try to help other people. I know it won’t happen, but it would be nice.”

Ty Pennington, the charismatic and talented DIY TV personality, has had an eventful career and life journey. Known for his rugged charm and hosting various home improvement shows, he has become a beloved figure in the world of home renovation and design.

Ty Pennington, born Gary Tygert Burton, initially had dreams of being a graphic designer and worked in construction to support himself while attending art school. However, a near-fatal car accident at the age of 27 derailed his modeling career, leading him to embrace carpentry. This shift eventually led him to the world of television.

Pennington gained fame as a builder on “Trading Spaces,” a show that challenged conventional ideas of home renovations. His career continued to soar as he hosted “Extreme Makeover: Home Edition” for nearly a decade, earning two Primetime Emmy Awards in the process.

Although his role on “Extreme Makeover” was later taken over by Jesse Tyler Ferguson, Pennington remains grateful for the experience and the impact it had on his life. He returned for two seasons of the “Trading Spaces” revival in 2018-2019.

In addition to his television career, Pennington has authored two books, “Good Design Can Change Your Life: Beautiful Rooms, Inspiring Stories” and “Ty’s Tricks: Home Repair Secrets Plus Cheap and Easy Projects to Transform Any Room.” He is also known for being open about his ADHD and advocating for awareness of the disorder.

Richard Gere said “no” to ‘Pretty Woman’ but Julia Roberts used three words to win him over

It’s hard to imagine anyone but Richard Gere playing Prince Charming to Julia Robert’s damsel in distress in the modern-day Cinderella story, Pretty Woman. Gere melted hearts when in the final scene, his character Edward conquers his fear of heights and climbs the fire escape to rescue Roberts’ Vivian, who’s waiting at the top of her proverbial tower.

What most people don’t know is that Charles Grodin was a frontrunner for playing Edward, and it was Roberts who convinced Gere to play the role in the timeless classic that he wasn’t sure he wanted to star.

Keep reading to find out what Roberts did!

When the cast of the classic 1990 romantic comedy Pretty Woman reunited in 2015, some secrets were spilled.

The film, starring a 21-year-old Julia Roberts, who at the time had appeared in Mystic Pizza and Steel Magnolias, and Richard Gere, an already established sex symbol, was originally intended to have a dark storyline, called 3000.

The original script followed the life of drug addicted prostitute, who at the end is tossed out of the limousine, onto her back on the street, with Edward throwing her $3,000 in earnings on her body before driving away.

Then Garry Marshall, the legendary producer and screenwriter, stepped in as director, and it was taken over by Disney, transforming the film into the fairy tale that generations still love.

Still, Gere wasn’t interested in starring in the film and said no, “a few times.”

“It wasn’t a part, it was just nothing. It was a suit, you can put a suit on a goat and put it out there, and it would work,” said Gere, who’s now 73. “I didn’t get it.”

Marshall, who was also interested in casting actor Charles Grodin–known for Midnight Run and The Heartbreak Kid–was still hoping for Gere.

You don’t have to be a fashion expert to tell which piece of clothing looks absolutely terrible. While we think that the ‘ones that are expert in the field of fashion’ might have put on some thought before mass-producing designs but these hilarious pictures tell otherwise. Some clothes can be so funny and ugly with obscene designs and messed up typography that they literally look pieces of poo?

Check out these hilariously designed clothes and have a good laugh!