During her Renaissance World Tour stops in L.A., Beyoncé caused a run on sparkly fashion with a silver dress code directive. It’s a favored metallic the megastar also rocked back in March when she offered a peek into hubby Jay-Z’s ultra-exclusive post-Oscars Gold Party. In the GIF she posted, she’s wearing a customized mirrored mini covered in feathery paillettes by Retrofête.
“I design what I like to call over-the-top ready-to-wear — catering to both the everyday and life’s biggest moments,” says Israel-born Ohad Seroya, who co-founded the New York City-based label in 2018 with his husband, Aviad Klin.
Beyoncé’s outfit revealedl to 316 million ardent followers went viral immediately — the brand itself gained 5K followers from reposting it — and influenced the influencers. Requests for Retrofête silver pieces, including from VIPs like Chrissy Teigen, Kerry Washington and Gabrielle Union, spiked 392 percent in May through early September compared to the first quarter of 2023.
Olivia
Now, with premieres and many awards ceremonies on pause during Hollywood’s double strike, red carpet opportunities remain limited for actors and brands alike — which means Instagram is more important than ever as a spot to spotlight fashion. “They have to continue to try to find moments where people say, ‘Oh, yeah, this person looks great. This person is a fashionista. This person understands fashion,’” says Zadrian Smith of styling duo Zadrian + Sarah. “That becomes just doing your everyday stuff, like going on holiday [and posting it].”